The average consumer belongs to 15 loyalty programs but is only active in 6 of them. That’s not ‘loyalty’. We have the data, experience, and drive to give you a leg up over your competitors. Whether it’s building a brand new loyalty program or optimizing an existing system, we can’t wait to get started engaging consumers and invigorating your brand. 

Political scientist John Zaller explored how citizens’ individual opinions are formed, and more importantly, how they join together to create mass public opinion. While his work was intended to study political preferences, we can apply similar psychological and data sciences to market your products and brand. 

Here’s a peak into how it works:

The consumer base forms “considerations” in response to media and product marketing. When the public consumes frequent and conflicting messaging from multiple media sources, say your company’s vs your competitor’s marketing strategy, they are more likely to purchase from the messaging source they are most engaged in. That engagement is where loyalty comes in. When prompted to form an opinion or make a purchasing decision, people sample the considerations on the top of their minds at that moment. Our loyalty approach is specifically tailored to keep your consumers engaged, making your company stand out on the top of their minds — we strengthen loyalty to drive engagement and purchasing behavior with real psychological marketing science.