forward!

Welcome to The Forward! Group.

We’re a loyalty-focused marketing consultancy that rejects the smoke and mirrors of modern agency culture. We empower brands like yours by helping you craft genuine connections with your audience.

Take a look around.

Give us a holler if you have any questions.

Cheers,

Schuyler and Will

Co-Founders

reach out now – we're great listeners.

we know .

what we do

consumer behavior & loyalty

Fair warning: we don't make average loyalty programs.

The era of airline miles and hotel chain points is over. With our data-driven approach, we create programs that alter purchasing behavior, generate valuable first-party data, and help your company smash your metrics.

marketing consulting

Unsure about your approach? Our copywriting, pagebuilding, and advisory services can put time back in your hands.

brand strategy

How you position your brand matters. Forward! brand strategy helps you drive internal and external buy-in.

learn more

We're more than a pretty face (or website). Our team has more than a decade of combined experience and joined us from places like McKinsey & Company, Chatham Financial, Ascent Soccer, and Vanderbilt University. Along the way, we learned a few things about loyalty.

some of our recent clients

a note from our ceo

In 2015, I took my first leap into entrepreneurship and founded Kresge Consulting, a data analytics shop focused on creating loyalty and re-identification opportunities for political campaigns. Over the next four years, I led the firm as it served 20+ clients with a variety of budgets. In 2021, I returned back to the helm with The Forward! Group.

I’m incredibly bullish on marketing as a whole. But, I’m even more passionate about the work we’re doing here at Forward!. We’re on the front lines of loyalty, consumer behavior, and modern technology.

Thinking Forward! means we’re constantly searching for open waters where brands like yours can grow. We believe that every brand can be an “earworm”– something the core audience keeps coming back to. If you’re struggling to build brand buy-in, that’s okay. It’s hard. The good news is that we love nothing more than helping your brand connect with people in authentic, personal, and refreshing ways.

–Schuyler “Scoob” Kresge

let's move forward! together.

if you’re here, you’ve taken the first step already.

running your business is complicated enough as it is. why do marketers make you feel more stressed? our team has the experience and skill to help transition your marketing efforts from frustrating balance sheet drains to a smooth system that builds healthy and impactful brand equity.

for god's sake, forward!for god's sake, forward!for god's sake, forward!